MSNBC partnered with Mass Relevance to help create an immersive social experience for their “Education Nation Town Hall”. On the live broadcast they provided a space for conversations regarding the state of education in America. The event infused social media through a Twitterfall (similar to a waterfall) of video screens containing Tweets and Facebook posts discussing Education Nation topics. Due to the advanced filtering and moderation functions of the Mass Relevance platform, MSNBC was able to make sure that safe, relevant content was showing up on the Twitterfall. The Twitterfall featured Tweets in 2 different depths, moving at various speeds, utilizing graphics optimized for TV broadcast.
Over 350,000 posts on Facebook, and 19,000 Tweets were received during the Education Nation event.