Beauty.com wanted to deploy a layer of social interaction around their sponsorship of Fashion Week to drive awareness and affinity within their key demographic. The brand aimed to create a single destination where consumers could engage with the most relevant and compelling social content to align the brand with buzz around Fashion Week.
Beauty.com built an experience around Fashion Week that tapped into real-time conversations, photos, and beauty tips shared via social media. The integration of content provided a new level of interaction and engagement for consumers. Hosting the experiences directly within Beauty.com drove product discovery and transformed the site into a destination where people could access unique content.