With the goal of facilitating conversation around positive societal innovations, Honda launched the Honda Innovator Series. Utilizing multiple social media platforms, they created buzz and curiosity around innovation as well as the new and improved Honda Civic. A Mass Relevance powered Q&A enabled the conversations between innovators and the audience.
Honda successfully drove consumers to the launch of the “Best Honda Civic Yet” while engaging them in user-generated, earned social content around their Innovators campaign. Through capturing real-time conversations, Honda increased consumer reach, built buzz around their brand, and amplified the new Honda’s launch.