A spinoff of the wildly popular Keeping Up With The Kardashians, Kourtney and Kim Take Miami has garnered fans and followers from around the world. In order to leverage their socially-active audience and generate buzz around the season premiere, E! Entertainment partnered with Mass Relevance to build an ambitious Flock to Unlock.
After reaching the goal of 1 million social shares, E! Entertainment unlocked the first 10 minutes of the season. The Kardashians’ Facebook page was replete with audience-curated content surrounding excitement for the premiere and love for the sisters. E! Entertainment successfully invested Kardashian fans in the TV show while also generating awareness around the premiere.