The Food Network wanted to generate buzz for the premiere of the Next Iron Chef and sustain fan participation throughout the season.
Mass Relevance designed and powered the Fan Feed where visitors can keep up with the latest #NextIronChef conversations before, during, and after the show. Integrating a Mass Expression Mad-Lib from the Mass Relevance Product Studio allows visitors to Tweet in who they're rooting for to be the Next Iron Chef. Visitors can interact with real-time content displayed in a Multi-Tab stream highlighting real-time from the Chefs themselves, fans, and the @FOODNETWORK account. A Mass Counter displays trending results of most talked about Chef and showcased Tweets scroll dynamically to add additional social context. Fans can follow the judges and contribute to the conversation socially from the hub, which further amplifies the Food Networks' reach through social channels.