Mass Relevance partnered with the Nike Blackout series to build a dynamic voting experience with the fun feature of moving shoes as participants vote. To further encourage engagement, a sweepstakes is associated with the experience, in which one of the voters will win a $2,000 shopping spree. Additionally, the experience garners photos by requesting that viewers share images of their shoes, which are showcased on a photo wall.
Successfully promoting their new Nike Blackout series, Finishline both amplified their brand name and inspired viewers to engage with their products. Transforming their website from a traditional focus on product information to a dynamic consumer-focused experience, Finishline gave their consumers a meaningful voice.