Realizing the importance of fan interaction and engagement, TaylorMade partnered with Mass Relevance to design and develop a Social Hub experience for their brand website. Wanting to display brand content as well as content generated by their greatest fans, TaylorMade built a hub that not only invited viewers to participate with their brand, but also allowed and encouraged them to interact, share, and ultimately drive buzz and amplify excitement around their products, brand, new product releases, and the golfing sport.
Powered completely through Mass Relevance's Product Studio, the TaylorMade Social Hub is the ultimate destination for golf fans. Featuring a Twitter counter, spotlight Tweets, a Q&A, an image poll, and a fill-in-the-blank module, the Social Hub engages viewers across several elements, encouraging them to participate with the sport and brand in various ways. For additional engagement, the Hub features a YouTube video player that inspires fans to Tweet and amplify the message of the posted videos as well as a poll that allows viewers to vote on their favorite driver. Golf fans love to submit photos of themselves with their TaylorMade gear, so a photowall pulls photos from Twitter and Instagram to further drive fan advocacy, participation, and brand loyalty.