Mass Relevance and the Golf Channel partnered to design and develop a social destination that encompassed every component of the golfing sport. Living on their website as well as mobile, Golf Channel wanted to create an exciting and engaging hub that would serve as the ultimate outlet for golf conversation.
Pulling in social content from Facebook, Twitter, and Instagram, the Golf Channel organized golf conversation by topic, by players, and by tournament. Additionally, the site showcased top trending players, included social content from golfing experts, and engaged viewers in polls. In capturing and curating relevant content around golf, the Golf Channel effectively amplified their brand and connected with their fans.