Manchester City Football Club partners with Mass Relevance to help enhance the fan and game day experience. They run many programs throughout the season to drive greater fan engagement through social interaction. An example of this is their #BlueView Tweet-to-screen campaign. Fans can Tweet with #BlueView and see their Tweets show up on screens all around the stadium. The Mass Relevance platform can access the complete Twitter firehose – which means MCFC won’t miss a single fan’s Tweet. The limitless filtering capability in the platform allows MCFC the ability to display the best content in under 2 seconds. Additionally, they run a “Man of the Match” campaign for each game, letting fans vote via Twitter for their favorite players. They also host live Q&As with their players, so fans have a way to connect to the game off the field.
As a result, MCFC has seen an increase in Twitter follower growth by 123% and have been able to help international fans get involved within the match day experience.