For the second season of The Voice, NBC wanted to create a social experience that interacted and engaged with fans and viewers. Partnering with Mass Relevance in order to drive social engagement and viewership, together they powered a social solution for both online and mobile use that integrated a social experience into the show, enhancing viewer experience and driving fan interaction.
With the Mass Relevance Product Studio, NBC was able to quickly and efficiently build a website and mobile app that integrated real-time content from popular social media sites such as Facebook and Twitter. Unique to the Product Studio tool, NBC was able to use their own internal resources to control the website and customize visualizations. A Q&A with Christina Milian and a Coach's Tweets section were just a couple of features that NBC utilized to integrate social media and fan engagement into the viewer's experience.