12-year frog design Veteran to join Mass Relevance as Creative Director

Mass Relevance welcomes Eric Freedman as Creative Director to focus on product innovation and evolution

Austin, Texas — April 27, 2011 Mass Relevance, a new leader in social curation, today announced that Eric Freedman will be joining their team as Creative Director. Eric, who comes to Mass Relevance after 12 years of leading creative teams at frog design, will focus on product innovation and evolution through user experience and interaction design. He will also lead the Mass Relevance design team as it provides social content visualizations and design solutions for clients. Eric will also shepherd the Mass Relevance brand and marking touch-points as it evolves and grows.

“Design is critically important to the value and growth of our company and Eric’s approach to interface design is holistic,” said Sam Decker, founder and CEO of Mass Relevance. “I worked with Eric for several years when I managed Dell.com. He has worked on every angle of brand, product and digital design for some of the largest brands at one of the most well-respected design agencies in the world. It is a tremendous honor to welcome someone of Eric’s caliber to the executive team. The entire team is excited to work with him and learn from him.”

Before joining Mass Relevance, Eric Freedman spent 12 years at frog design serving the last nine years as Creative Director. He focused on the creation of design solutions across a broad spectrum of platforms and touch-points while contributing to studio management and business development. At frog, Eric led large-scale web design efforts for top brands Dell, T-Mobile, and Microsoft. He has also done numerous Mobile UI/UX, embedded UI, and desktop software projects for companies including Alltel, Bell Canada, HP, and Motorola.

“Mass Relevance has built a phenomenal team of innovative leaders whose approach and strategy to real-time social curation and display is unmatched,” said Freedman. “Mass Relevance has quickly become the leader in enterprise social curation as it continues to work with some of the largest entertainment, media, and sports brands around. I am thrilled to join the team as Creative Director and look forward to exciting things ahead.”

About Spredfast

Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

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