Mass Relevance and Klout Partner to Integrate Earned Media into Television and Brand Content
San Francisco, CA and Austin, TX – Oct. 30, 2013 – Mass Relevance, the technology leader in enabling social experiences, and Klout, the standard for influence, today announced a strategic partnership to boost marketing performance by bringing earned media, in the form of Tweets, from top Klout influencers into television and brand content.
Now, through Klout and the Mass Relevance platform, brands can tap into contextually relevant conversations that top influencers are sharing across social networks in real time, and display and amplify earned media from these top influencers. Brands can easily set up filters to re-display content from consumers within a specified range of Klout Scores, ensuring that experiences include high-impact content that drives measurable engagement, sharing and click-throughs.
"We know for a fact that people are more compelled by content from Klout influencers," said Tyler Singletary, Director of Platform at Klout. “For example, people who see content from Klout influencers are 2X more likely to click through to advertiser pages, and content produced by Klout influencers garners 4x more retweets than average. This level of engagement offers a significant advantage for brands. ”
Brands can choose to use the new Klout integration in a wide variety of out-of-the box social experiences available through the Mass Relevance Product Studio. Content is sourced from Twitter and can be displayed with the influencer's Klout Score. For example, a brand can now easily create a stream of Tweets from influencers with a Klout Score of at least 65 to feed into a TV show, photowall or heatmap. Klout Scores are determined by a person's overall influence (defined as the ability to drive action and analyzed over 12 social networks), and takes into account the topics a person talks about and how they talk about them in order to identify influencers most relevant to a brand and its audience.
"Together with Mass Relevance, we are introducing a new way for brands to get more value from the influencers they have engaged," Singletary continued. "Brands can now surface and display this earned media in a variety of compelling visualizations that are built from the ground up to encourage participation and engagement. This allows brands to bring together the content and experiences that drives them forward for phenomenal performance at the scale that is required today."
"This partnership provides brands with an exciting way to integrate influencer marketing into their social strategy with Mass Relevance," said Sam Decker, CEO and Founder of Mass Relevance. "We are always looking for new ways to help our clients engage their audiences through social, and we're excited to team up with Klout to help brands build new forms of consumer connections and drive more from marketing and advertising spend immediately."
The integration is available to all Mass Relevance clients. For more information, visit www.massrelevance.com/blog/klout.
Klout was founded in 2008 to help everyone understand and be recognized for their influence. With the world’s most recognized and accurate influence measurement platform, Klout analyzes data across multiple channels, including Twitter, Facebook, LinkedIn, Bing, Foursquare and Wikipedia. With that information, users get a daily Klout Score between 1-100, and insight into their individual influence. Klout for Business helps marketers from the world's largest brands such as Disney, Audi, Turner, Microsoft and Starbucks generate authentic earned media by engaging with key influencers in their audience. Klout is based in San Francisco, CA.
About Mass Relevance
Based in Austin, Texas, Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. More than 300 major brands, sports teams, publishers and broadcasters trust the Mass Relevance SaaS platform to create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. Mass Relevance was the first Twitter certified partner licensed to re-syndicate content for television, and currently also integrates content from Facebook, Instagram, GetGlue, Google+ and YouTube. In the past two and a half years, Mass Relevance has delivered more than 35 billion pieces of social content to multiple digital surfaces to support iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, 80 Plates and The Voice. Mass Relevance has also partnered with world-class brands such as Pepsi, Campbell’s, GE, Target, Walgreens and Microsoft.
The company is privately held with venture capital funding. For more information, please visit the company’s website at www.massrelevance.com, or view the following videos: Mass Relevance overview [vimeo.com/49057068] // Brand overview [vimeo.com/55624394] // Media overview [vimeo.com/53697089] // Product Studio: [vimeo.com/49412433].
Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.