Mass Relevance Debuts Second Screen Experience on RyderCup.com for the 2012 Ryder Cup

"13th Man" Merges Editorial Content With Social Streams, Social Leaderboards and an Interactive Hashtag Battle Between US and European Fans

Austin, Texas – September 24, 2012 – Mass Relevance, the technology leader in social curation and integration, today announced that it is working with Turner Sports in developing the 13th Man, a social experience, available on RyderCup.com during the 2012 Ryder Cup.

Through 13th Man, available today at http://www.rydercup.com/usa/13th-man, viewers have immediate access to fan conversations and reactions in real time as golf's premier event unfolds over the course of the next five days. This includes the most relevant Facebook and Twitter conversations from both sides of the pond and a spotlighted Tweet of the Moment, as well as social content from the US and European team. The site debuts several fun features including an interactive hashtag battle between team fans and a leaderboard ranking golfers based on social buzz. Additionally, fans are able to participate in the conversation by supporting their team or favorite player.

"Golf, like any sport, attracts an avid fan base who are passionate about the athletes and, in the case of the Ryder Cup, the teams they love," said Sam Decker, co-founder and CEO of Mass Relevance. "Turner Sports has always been an innovative brand that understands the passion of its audience. Through our past projects and now with RyderCup.com's 13th Man, we are helping them dial up the social elements of the event experience to add to what they are already doing. The result is coverage that is more engaging and more participatory than anything in the past."

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Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

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