Mass Relevance Introduces The Product Studio

First-of-its-kind Social Engagement Platform Officially Launches with FOX Sports Media Group Partnership

New self-serve offering improves marketing relevance and agility with out-of-the-box social engagement products

Austin, Texas – September 19, 2012 – Mass Relevance, the technology leader in social curation and integration, today launched The Mass Relevance Product Studio, a new self-serve offering for media, brands and agencies.  FOX Sports Media Group is the first Mass Relevance client to use The Product Studio to create social experiences on the fly.

Through The Mass Relevance Product Studio, clients gain instant access to off-the-shelf visualizations in order to quickly and easily create engaging brand experiences with curated social data. The Product Studio is launching with more than 30 social products and visualizations, including an interactive photo wall fueled by real-time social content and polls that update based on social voting and behavior.  New products will be added on an ongoing basis to ensure clients have access to the latest innovations in curated social experiences.

With The Product Studio, FOX Sports Media Group now has the ability to deploy experiences like fan photo walls, leaderboards and polls within minutes on-air and online in order to increase fan reach and engagement, drive on-air viewership and leverage on-air talent across social channels. This pioneering use of The Product Studio included a live Twitter Q&A during the Olympics Women's Soccer Gold Medal Match that was conceived and executed within a 24-hour period.

“Fans crave instantaneous information.  Through the Mass Relevance partnership, we were able to keep up with the fast-paced environment of the Olympics and act quickly to engage visitors,” said Rick Jaffe, Senior Vice President & Editor-In-Chief, FOX Sports Interactive Media.   “The social hub proved to be a tremendous attraction, with seeing a boost in traffic and time spent on the site.  We look forward to rolling this out with other sports and finding new ways to integrate social media into the experience.”

FOX Sports’ embrace of The Product Studio expands the media group's relationship with Mass Relevance, which started in November 2011 and includes properties and events like NASCAR, Barclays Premier League, FUEL.TV and FOX Deportes.

"Mass Relevance is a valuable partner who understands our business.  With The Product Studio, they are allowing our broadcast and digital teams to pivot quickly to capture fan reactions and maximize engagement at the speed of live events," said Chris Hannan, Senior Vice President, FOX Sports Media Group. "We are now able to quickly and easily set-up an engaging social experience and make necessary changes on the fly.”

The Mass Relevance Product Studio: Overview

The Mass Relevance Product Studio delivers significant value for large clients with multiple initiatives and provides new options for smaller brands with constrained design resources. Clients of all sizes gain a new way to utilize the Mass Relevance platform to create visualizations that can be easily customized and integrated into any digital surface. This complements the many ways that clients use the platform, including using their own design and development resources to build a visualization on top of the Mass Relevance JSON/XML/ATOM API or tapping the Mass Relevance design and development team to create the entire experience.

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The Mass Relevance Product Studio: Features & Benefits

Built on the Mass Relevance platform, The Mass Relevance Product Studio combines state-of-the-art data visualizations with robust curation, custom filtering, and full access to the Twitter FireHose of public Tweets and public Facebook content. Now, through The Product Studio, media and brands can achieve social integration with high value and low effort, as well as create branded content that has an interesting voice, and market with relevancy and agility. Key benefits include:

  • Speed to market: go from concept to execution in a fraction of the time
  • Flexibility: clients have the power to choose from over 30 different visualizations and deploy them at any time, anywhere. They can also tweak and iterate on them on the fly.
  • Ease of use: anyone can easily customize and deploy their visualizations (Marketing Director, Social Media Manager, IT, Designer etc.)
  • Deploy with confidence: All visualizations have been tested and deliver real business results
  • Access latest innovations and get inspiration: Clients can have immediate access to the latest social innovations being developed

“The Mass Relevance Product Studio puts the power of social integration into the hands of our clients," said Sam Decker, founder and CEO of Mass Relevance.  "Conversations are constantly changing - and media, brands and agencies need to adapt at a moment's notice. The Product Studio not only allows our clients to be more relevant and nimble with their communications, but empowers them to create new engaging experiences across multiple touchpoints with viewers and customers.”

About Spredfast

Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

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