Mass Relevance Welcomes Don Loeb and Paul Yanover to Advisory Board

Executives tap experience from Disney, Google and Yahoo! to provide strategic guidance as Mass Relevance continues to enable brands to leverage meaningful, relevant social content

Austin, Texas — April 15, 2011 – Mass Relevance, a new company that helps consumer brands effectively use real-time social content to drive engagement on television, web, and mobile, today welcomed Don Loeb and Paul Yanover as the newest additions to Mass Relevance Advisory Board. These veteran technology executives bring nearly 30 years of combined expertise and leadership in digital media, entertainment, and technology to Mass Relevance, including hands-on leadership experience at Disney Online, Google and Yahoo!. As Advisors, they will provide strategic insights and guidance to Mass Relevance as the company continues to develop its leading social curation platform for media, retail, entertainment and manufacturing sectors.

“It is an honor and privilege to welcome Don and Paul as Advisors,” said Sam Decker, co-founder and CEO of Mass Relevance. “They are seasoned and distinguished business leaders with extensive experience in the media, technology and entertainment industry, and they will bring valued insight as we continue to help brands use real-time social content to drive engagement and results. We couldn’t be more excited to welcome Paul and Don to the Mass Relevance Advisory Board.”

Don Loeb has over 12 years experience in social media focusing on content syndication, social distribution, and publishing. He has held a variety of senior business development and product management positions across a number of early-stage companies and large Internet entities. Currently, Loeb is the Head of Business Development at Typekit, a leading subscription-based service for web designers and developers. Before joining Typekit, Loeb spent over three years at Google serving as Strategic Partner Development Manager and Business Product Manager. He also was Director of Business Development at Yahoo!, where he helped drive content syndication and social media efforts. Loeb has also held senior level business development positions at FeedBurner and iSyndicate as well.

“The consumer relationship with social media is growing at an accelerating rate and the need for engaging, relevant social content has never been greater on the web,” said Loeb. “Mass Relevance intimately understands how to derive relevance and I am confident that their cutting-edge technology and approach to brand engagement through social media will succeed on all levels. I am excited about the opportunity to serve as an advisor and look forward to working with the company as they continue to grow.”

Paul Yanover most recently served as Executive Vice President and Managing Director of Disney Online. Paul oversaw all Disney-branded strategic, creative, technical, and marketing initiatives on the Internet and mobile web. He played a key role in developing Disney.com into a #1-ranked community-family and parenting website. Before his role at Disney Online, Yanover held other senior positions inside Disney. He was Senior Vice President in charge of Disney’s Parks & Resorts Online where he oversaw the online travel business across all of Disney’s properties worldwide. Yanover was also the founding executive of Buena Vista Game Entertainment Studio, a new startup within Disney focusing on online and mobile games. Outside of Disney, Yanover was co-founder and CEO of Ceiva Logic. During his tenure at Cieva Logic, the company raised over $24M in capital and achieved over $10M in sales.

“Customer engagement is key to driving loyalty and results for any brand,” said Yanover. “Mass Relevance has created a perfect avenue for brands to achieve audience engagement and participation through its products and services. Mass Relevance’s work is highly valuable and, I believe, a tremendous benefit for brands. I am delighted to be able to provide my insight and guidance in working with this promising company.”

The Mass Relevance Advisory Board assembles a phenomenal group of thought-leaders and visionaries who are defining the next era of media and content. In addition to Loeb and Yanover, these include: Ze Frank, one of the world’s foremost experts in the intersection of technology and creativity in web design, marketing, and new forms of media; Jonah Bloom, former Editor of Advertising Age and former CEO and Editor-in-Chief of Breaking Media; Brad Berens, Ph.D., Chief Content Officer for ad:tech, the iMedia Summits and the CMO Executive Summits and also Senior Research Fellow at the USC Annenberg Center for the Digital Future; and Mike Edelhart, a long-standing media and Internet start-up investor and executive.

About Spredfast

Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

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