Mass Relevance Welcomes New CMO
Former Golfsmith CMO, Matt Corey, joins Mass Relevance to further develop the company’s brand perspective and continue momentum
AUSTIN, TEXAS – April 3, 2012 – Mass Relevance, the technology leader in social curation and integration, today announced the appointment of Matt Corey as Chief Marketing Officer.
A 15-year marketing veteran and former CMO of Golfsmith, Corey has spent his career delivering digital and social innovations that drive value for both consumers and brands. In his role at Mass Relevance, he will lead the company's marketing and product strategy, driving the product roadmap for Mass Relevance’s growing client base, which includes Target, NBC Sports, New York Giants, MSNBC, The Oscars, Universal Music Group, Victoria’s Secret, Golf Digest, and Al Jazeera.
“Matt brings a progressive mindset towards marketing and a tremendous track record of success," said Mass Relevance CEO Sam Decker. “His perspective towards innovation and results is directly reflected in our client base, and his leadership will be tremendously valuable as momentum continues to accelerate for Mass Relevance's unique blend of social curation, data visualization and cross-functional integration. "
As CMO of Golfsmith, Corey most recently led the way in turning Golfsmith from a club-making brand into a world-class brand, driving Golfsmith’s multi-channel marketing and ecommerce operations. Corey served as a pioneer in launching new products and software solutions at the company, including being the first retailer in the U.S. to launch Bazaarvoice's Ratings and Reviews in 2005. During this time he also oversaw marketing efforts around the company’s initial public offering.
Prior to this, he served as VP of Marketing and E-Commerce for The Bombay Company, and lead marketing and e-commerce at The Home Depot helping the company launch its first-ever e-commerce web site in 2000. At Home Depot, he also launched the inaugural interactive "home visualizer" design center for HomeDepot.com in 2002 in partnership with Adobe Scene7 that is still live today.
"Mass Relevance has hit the tipping point, and is moving into hyper-growth," said Corey. "The company has been part of every major mass cultural event this winter - the Super Bowl, Golden Globes, Oscars, even last week's Madonna album launch - with a value proposition that touches the top items on the executive marketing agenda: social engagement, second screen experiences, return on engagement, and content marketing. This is an incredibly exciting time, and a huge opportunity to help create the next era of marketing and media. I couldn't be happier to join Sam and the Mass Relevance team."
Since launching in December 2010, Mass Relevance has seen explosive adoption and emerged as the leader in helping consumer brands effectively use real-time social content to drive engagement on television, web and mobile. The company has powered the Twitter strategy for some of the biggest events in the world, including the Academy Awards, Grammy’s, NHL Awards, Katy Perry’s California Dreams Tour and The White House Twitter Town Hall. Moreover, the company has been an integral part of some of the largest, most watched media brands in the country, including NBC, FOX, A&E, and MTV Networks.
Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.