Spredfast Introduces First Comprehensive Social Media Campaign Management Dashboard to Plan, Execute, Manage and Respond across Multiple Social Media Channels

January 21, 2010 AUSTIN, Texas --Today, Spredfast publicly launched its social media campaign management platform that allows organizations to manage, monitor, and measure their messages and voices across multiple social media channels. As the first comprehensive social media dashboard, social media engagement through Spredfast offers the opportunity to shape conversation, increase traffic, create relationships, and ultimately build sales. Founded by two recognized social media veterans, Kenneth Cho and Scott McCaskill, Spredfast combines its platform with social marketing expertise to deliver a complete solution.

"Spredfast came to be because we were living in social media ourselves and for our clients. Campaigns were awkward, labor intensive and disconnected"

Large and small companies are already reaping the benefits of Spredfast, such as current customer, IBM: "With Spredfast, my IBM team is able to work collaboratively on our social media campaigns much more efficiently than before," said Cliff Kinard, IBM"™s senior marketing manager, social media and eMarketing. "Based on deep metrics and social streams, I can craft my message to increase my reach and acquire new customers for IBM." While many "social listening" services and Twitter-only programs exist, this is the first platform that offers a solution to the execution and measurement problems inherent in social media. Spredfast"™s dashboard integrates with Facebook, Twitter, LinkedIn, YouTube and Flickr, and also currently supports Wordpress, Blogger, MoveableType, Lotus Live Connections, Drupal and most XML-RPC enabled blogging platforms. Spredfast is also able to incorporate support for other blog standards as customers require. Spredfast allows its clients to extend their branded content from a single administration interface to the blogosphere and the major social networks. "Spredfast came to be because we were living in social media ourselves and for our clients. Campaigns were awkward, labor intensive and disconnected," said Kenneth Cho, Spredfast co-founder. "We have great respect for analysis/listening tools like Radian6 or Crimson Hexagon and think point tools like CoTweet are great for Twitter. However, we realized something was missing and that prompted us to build Spredfast." Spredfast"™s three main features include:

Collaborative Campaign Management "“ Maximizes efforts by distributing and tracking one"™s content on many social media channels via a single integrated dashboard. Inherently multi-user, this platform allows many social marketers to participate in any given campaign "“ assign tasks, create posts, and only send out approved content.
Integrated Social Streams "“ Utilizes the power of social media networks to craft and leverage existing high-quality messages that are both relevant and engaging to one"™s target audience. Through this mechanism, Spredfast enables a user to quickly create content and respond to conversations.
Comprehensive Metrics & Reporting "“ Measures every piece of content distributed. Every metric that is available through those social media channels is pulled into the Spredfast dashboard. In addition, Spredfast has developed measurable actions to help develop ROI analysis on specific social media campaigns.

"Spredfast"™s new dashboard offering brings the emerging social media management space to a new level," said Carla Thompson, VP of Community Strategy at Guidewire Group. "Businesses can now automate and simplify the tedious task of collecting social media metrics and, more importantly, measure the impact from the array of channels used in social media campaigns today." Spredfast is currently being used by large enterprises like IBM, Cisco and AOL. However, the tool is also equally effective for smaller companies or organizations, such as the University of Texas"™ Harry Ransom Center, who used Spredfast for its Edgar Allen Poe exhibit. Another example is Truluck"™s, an upscale restaurant chain focused on seafood and steak, which used Spredfast for its entry into social media, significantly increasing its Twitter followers and growing from 0 to 659 Facebook fans in less than four months. Next up, Truluck"™s is using Spredfast to integrate their blog and Flickr photos as well. "What makes Spredfast unique is that it measures every piece of content you distribute and has the ability to create ROI analysis," said Scott McCaskill, Spredfast co-founder. "Spredfast also categorizes its metrics into three segments, "˜Activity,"™ "˜Engagement,"™ and "˜Reach,"™ a far more advanced measurement approach than is otherwise available for social media marketers today." Marketing agencies of all sorts and sizes, along with large enterprises and smaller organizations alike, can find value in Spredfast. For more information, visit http://spredfast.com/. About Spredfast: Based in Austin, Texas, Spredfast is a social media campaign management platform that allows organizations to manage, monitor, and measure their social media messages, and the effectiveness of each piece of content, across multiple social media channels. Founded by recognized social media veterans, Kenneth Cho and Scott McCaskill, Spredfast combines its platform with social marketing expertise to deliver a complete solution. Spredfast allows its clients to extend their branded content from a single administration interface to the blogosphere (Wordpress etc.) and the major social networks like Facebook, Twitter, LinkedIn, YouTube and Flickr. Some of the early company adopters on board with Spredfast include AOL, Cisco, IBM, Porter Novelli and Sierra Club. For more information, visit http://spredfast.com/. Media Contact: Brittany Edwards pr@spredfast.com

About Spredfast

Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

Press Contact

Courtney White

pr@spredfast.com

512-599-1676