Spredfast Adds Bazaarvoice Ratings and Reviews to Social Platform to Help Amplify Authentic Word-of-Mouth
Spredfast customers can now easily incorporate user ratings and reviews into their social programs to drive higher engagement and conversions
AUSTIN, Texas "“ January 23, 2013 "“ Spredfast, the leading social marketing software provider, today announced integration with Bazaarvoice to allow enterprise companies to more easily incorporate organic user ratings and reviews into their social programs. By integrating Bazaarvoice technology into the Spredfast SMMS platform, brands will have the ability to monitor, manage and amplify ratings and reviews across multiple social channels such as Facebook, Twitter and LinkedIn, to help increase engagement and drive higher conversion rates. Companies will also be able to track performance of this content in engaging social customers across every channel. As social strategies become increasingly reliant on quality and relevant content to boost audience engagement, many companies are now looking for efficient ways to integrate ratings and reviews into their social streams. With this new collaboration, Spredfast customers will now be able to monitor Bazaarvoice review and rating content directly from within the Spredfast Social Inbox and immediately leverage the content across multiple social channels. New functionality includes:
Real-Time Monitoring of Ratings and Reviews: pull ratings and reviews directly into the Spredfast Social Inbox to get a more holistic view of conversations, and build custom search streams to focus on specific products, ratings and review feedback.
Streamlined Ratings and Reviews Management: take actions on a review by routing it to the correct team and identify positive ratings and reviews to use as social content.
Social Amplification: easily leverage positive reviews in social content, campaigns and ads. Spredfast prepopulates amplified posts with key components of the review, including product, location, rating and a link to the product page, and customers can then customize and target the messages to increase the likelihood of engagement.
Measurement: tag review content when it is published to social networks to measure the content"™s effectiveness.
"Spredfast is continually looking for ways to help enterprises better manage their social interactions in an increasingly complex and diverse social environment," said Rod Favaron, CEO of Spredfast. "Customer ratings and reviews are a big part of the social conversation and can have a significant impact on sales, and companies are looking for an easy way to manage and integrate this high-value content into their social program. With our Bazaarvoice integration, we"™re giving our customers the ability to not only monitor and leverage this content in their social programs, but also to target the content based on a consumer"™s social connections, interests and location to further boost engagement." "The perspective of our peers is often the most influential information we use to shape our own opinions regarding a product or service," said Jim Petty, Vice President, Technology Partnerships at Bazaarvoice. "Social networking allows us to exert and consume this influence with unprecedented speed and scale, but the challenge for marketers is how to best amplify the most useful content. The tighter integration between Spredfast and Bazaarvoice helps increase the opportunity for organizations to quickly and easily engage their communities with authentic ratings and reviews content that can build both brand awareness and affinity."
Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.