Spredfast and Brandwatch Partner to Deliver Integrated Social Intelligence and Engagement Solution
Joint customers can now leverage advanced social analytics to drive real time engagement Austin, TX and New York, NY – July 16, 2013 – Spredfast and Brandwatch, two leading social business technology providers, today announced a strategic partnership and integration of Brandwatch’s social analytics and monitoring platform with Spredfast’s social media management platform. The integration enables organizations to monitor, analyze and take action on real time business insights from the world’s social conversations within a seamless user experience. Brandwatch tracks millions of sources in multiple languages, including social networks such as Twitter and Facebook, blogs, forums, communities such as Amazon.com and TripAdvisor.com, as well as international sites including Sina Weibo and Renren. The integration means that the most relevant posts as well as insights driven by Brandwatch are shown in Spredfast content streams. As a result, organizations can make fast, informed decisions and engage effectively with customers and prospects. “Enterprises are challenged by the scale, breadth and speed of social,” said Sebastian Hempstead, Brandwatch EVP of North America. “Connecting our advanced social analytics with Spredfast’s social engagement platform tackles these issues by quickly separating the signals from the noise to better inform how they engage with audiences on the social web.” “With our Brandwatch integration, not only are our joint customers now pulling in more conversations from more places across the web, we are empowering them to identify, prioritize, and engage with these conversations in a scalable way,” said Rod Favaron, Spredfast CEO. “Doing so from one platform will continue to enable customers to achieve great business results through the use of social media.” The Brandwatch / Spredfast integrated offering empowers organizations to:
Identify more sales opportunities and pursue them efficiently: Listen for potential leads from conversations in which users are expressing purchase intent, and engage to turn sales opportunities into new customers.
Find more customer care requests and respond to customers more effectively: Cast a wider net to find customers that are in need of a response to a product or service issue, question or complaint. Clearly identified analytics such as sentiment and author influence scoring enable quick and easy prioritization.
Use competitive intelligence to increase market leadership: Gather insights on competitor brand and product perception globally and take advantage of opportunities to increase your brand’s share of voice in the market.
Discover and publish content that resonates most with your audience: Use analytics to uncover the topics that are most relevant to your customers (regardless of whether it’s yours or not) and use the knowledge gained to target the right conversations at the right time.
Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.