Spredfast Names Olivier Gachot as Chief Sales Officer

Software Industry Veteran Joins Executive Team to Drive Revenue Growth

Austin, TX "“ September 27, 2012 "“ Spredfast, the leading social marketing software provider, today announced it has named Olivier Gachot as chief sales officer.  In his role, Gachot will be responsible for all aspects of sales, including continuing to grow the company"™s revenue and expand its enterprise and agency customer base. "Social media is now a critical market and customer communication channel for most companies. It is clear that these brands need a robust platform to manage all of the brands, geographies, functions and social networks where they are now engaging social customers," said Rod Favaron, Spredfast CEO.  "With his many years of software experience, I"™m excited to have Olivier on board as he has a proven track record of growing successful sales organizations that drive both revenue growth and customer success." Gachot brings over 20 years of sales leadership experience in enterprise software to Spredfast.  Prior to joining Spredfast, Gachot most recently served as EVP of worldwide sales at Skire (acquired by Oracle) and EVP of worldwide sales, channels and alliances at Lombardi Software (acquired by IBM). "Spredfast is delivering the platform leading brands need to drive deeper engagement with their social customers," said Gachot. "I am excited to join this team and help drive the next phase of growth and success." Prior to Lombardi Software, Gachot held several other key sales executive roles at Actuate, Interleaf and Sybase.  He holds a Master of Science in computer science from Le Havre Business School and a Master of Science in agronomy from ISTOM. About Spredfast: Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale.  Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit www.spredfast.com ###

Media contact:

Brittany Edwards pr@spredfast.com (512) 359-6055

About Spredfast

Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

Press Contact

Courtney White

pr@spredfast.com

512-599-1676