Spredfast Strengthens Executive Team With New Sales and Business Development Leadership

AUSTIN, Texas, Nov. 10, 2011  -- Spredfast, a leading social media management system provider, today announced the recent addition of two new executive team members.  Joining the team are Randy Potts as chief sales officer and Dan Doman as vice president of business development.   Building off of a strong third quarter of customer acquisition, having added enterprises such as Wells Fargo and Coty to the roster, as well as expansion of the Spredfast social business platform to offer Facebook tab management capabilities and enhanced conversation management and security options, both will be instrumental in further driving growth across the organization. Potts joins Spredfast with over 30 years of sales leadership and brings a core understanding of enterprise software sales. In his capacity as chief sales officer, Potts will be tasked with growing the company's revenue. He most recently served as the vice president of sales at Convio, during which he successfully led the company from $5 million in revenue to explosive sales growth and through an IPO.  During his career, Potts has held other key sales executive roles at companies including Careerbuilder, Inc., Platinum Technology International and Legent Corporation, which was acquired by CA.  Potts is a graduate of the University of Texas at Austin and earned a Bachelor of Business Administration in Petroleum Land Management. Doman joined the company earlier this year in the role of VP of business development and is responsible for managing Spredfast's partner relationships and corporate development efforts.  Prior to joining Spredfast, Doman most recently served as director of business development at venture capital firm, Austin Ventures.  In this capacity, he focused on early stage investments in the new media, Internet and social software industries.  He has previous experience in the early stage venture capital business, as well as investment banking.  Doman received a Bachelor of Arts in Economics at Northwestern University and an MBA from Boston College. "I'm thrilled to have Randy and Dan on board," said Rod Favaron, CEO of Spredfast.  "Both bring strong leadership and expertise to their respective roles and I'm looking forward to having both of them on the executive team to help bring Spredfast to the next level." About Spredfast: Based in Austin, Texas, Spredfast provides social business software that allows organizations to manage, monitor, and measure their social media programs, and the effectiveness of each piece of content, across multiple social media channels. Spredfast allows its clients to extend their branded content and engage with its audience from a single administration interface to the blogosphere and the major social networks like Facebook, Twitter, LinkedIn, YouTube, and Foursquare. Some of the enterprise adopters on board with Spredfast include AARP, Nokia, Bayer, Convio, HomeAway, Porter Novelli and AGAIN Interactive. For more information, visit http://spredfast.com/. Media contact: Brittany Edwards Spredfast pr@spredfast.com (512) 538-0460 x1206

About Spredfast

Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

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