Spredfast Strengthens Partnership with Twitter to Deliver Targeted, Organic Tweets

First of its kind Twitter functionality allows brands to target content by country Austin, Texas – October 14, 2013 – Spredfast, the leading independent social relationship platform provider, today announced a deepened relationship with Twitter to offer first of its kind functionality on the platform. Available exclusively through third party vendors, the new functionality enables brands to target organic tweets by country. Marketers know social networks are powerful channels for building lasting relationships with customers and prospects. However, in order to build positive relationships, brands must reach the right audience with relevant content at the right time. Increasingly, brands are relying on targeting capabilities across social networks to better connect with consumers in a meaningful way. For example, the new Twitter capability lets global brands ensure language-specific content is only being seen by the right audiences and that their followers can maintain a Twitter stream of highly compelling messages. “We are constantly working with the social networks to provide our customers with new capabilities that allow them to create great social experiences,” said Rod Favaron, Spredfast CEO. “The ability to deliver organic content by country on Twitter further empowers brands to do just that by ensuring they publish the right content to the right audience.” With the introduction of tweet delivery by country in Spredfast’s social relationship platform, customers are now equipped with the most robust targeting options available on the market today to better reach niche audiences across major social networks including Twitter, Facebook, LinkedIn, and Google+. For more information about the new functionality, visit the Spredfast blog. About Spredfast

Based in Austin, Texas, Spredfast provides a targeted social marketing platform that empowers enterprise brands to build lasting relationships by creating great social experiences. Spredfast enables more people, in more places, to engage in more conversations from a single software platform on supported social networks like Facebook, Twitter, LinkedIn, Google+, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and Ogilvy. For more information, visit www.spredfast.com

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Media Contact: Brittany Edwards pr@spredfast.com (512) 359-6055

About Spredfast

Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

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Courtney White

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512-599-1676