Spredfast to provide Caterpillar with Social Engagement Across the Enterprise

Social Media Management Platform will enable a Scalable Social Presence and the ability to Operationalize Efforts Among Internal Teams and Dealers Worldwide Austin, TX "“ December 18, 2012 "“ Spredfast, the leading social marketing software provider, today announced that Caterpillar Inc., the world"™s leading manufacturer of construction and mining equipment, has chosen Spredfast"™s social media management system for improved coordination and team collaboration across several internal departments and the extended Cat dealer network. To help support both their enterprise-wide social collaboration and business needs, Caterpillar chose Spredfast.  Built-in workflows and sophisticated organizational configuration structures will help enable Caterpillar to provide automated processes and management to the numerous groups they plan to activate on the platform.  Additionally, the platform"™s content repository, calendaring and message delegation features will allow users to access and collaborate on content in a streamlined manner before it"™s published to help ensure that each of Caterpillar"™s customer segments and local dealer audiences are receiving the most appropriate content at the right time. "With plans to ramp up hundreds of users across multiple different teams in the Spredfast platform, we are truly helping Caterpillar engage more people, in more places, to have more conversations with their social community in an organized and timely manner," said Rod Favaron, Spredfast CEO. About Spredfast:"¨ Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale.  Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason"™s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit www.spredfast.com ### Media Contact: Brittany Edwards pr@spredfast.com 512-359-6055

About Spredfast

Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

Press Contact

Courtney White

pr@spredfast.com

512-599-1676