Analytics Overload: Which Social Metrics Matter Most?
In the past, marketers have focused on gathering as much data as possible, rather than focusing on the right data. In order to be successful in today's data-cluttered world, you as a marketer need to strategically decide which metrics to collect in order to prove the value of your brand's social strategy.
In this webinar, we'll discuss the most common social KPIs amongst our customers, which metrics are vital to measuring the success of those KPIs, and how these metrics ladder up to overall brand objectives and business goals.
What You'll Learn by Watching:
- Which metrics you should and shouldn't be using
- The most common social KPIs to measure against
- How to align your metrics with overall brand objectives
About the Speakers
Brandon Watts, Director of Analytics, Spredfast
Brandon leads the Analytics Team for the Spredfast Strategy Group. He draws upon 13+ years of brand and agency experience, partnering directly with customers to solve their measurement and research challenges.
Kate Hodes, Senior Analytics Strategist, Spredfast
Kate is a senior member of the Analytics Team for the Spredfast Strategy Group. She comes from a background of integrated marketing measurement, optimization, and strategy with a focus on social media. At Spredfast, she works across teams and customers to help optimize their measurement strategies and find inefficiencies.