Video

Webinar: Gen Z Insights and Misconceptions

Details:

Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise. 

Have you been thinking about Gen Z correctly? This webinar will cover insights and misconceptions about this generation, with analysis from McCann and Spredfast.

You’ll learn about:

  • Gen Z’s habits, motivations, and expectations from today’s brands
  • Marketing strategies that have resonated with Gen Z
  • How social listening tools can provide deep insights to learn more about this audience

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