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Webinar: Social Measurement in 2018

The goal isn't just to be good at social media, but rather to be good at business because you're great at social media. And being great at social means knowing both what and how to measure social media performance. Start 2018 on the right foot by selecting the best measurement model based on your business goals and the structure of your social team.

In the webinar, our experts share seven key measures that social media pros should be studying, and how to calculate and interpret them to optimize for meaningful business results. Plus, you'll learn which metrics are less valuable, and why you should stop wasting your time on them.

Hear from Jay Baer, President of Convince & Convert and New York Times best-selling author and Jim Rudden, CMO at Spredfast as they share insights to inform your social media measurement strategy for the year ahead.

Yes, there is math, but this session is fast-paced, practical, occasionally hilarious, and useful.

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