5 Campaign Tips from #WorldCup Winners
During this year’s World Cup, some of the most strategic plays happened off the field — online. Brand and media teams connected with soccer fans on an unprecedented global level, integrating social content into their owned digital experiences at massive scale.
Smart social brands—even those that weren’t primary media outlets or sponsors for the tournament—found ways to engage with relevance and added value for their audiences. Spredfast worked closely on several major campaigns with teams from FIFA, FOX Soccer, Adidas, and McDonald’s. This #WorldCup tipsheet translates our key learnings into insights you can use for your next social win.