Whitepaper

7 Whiteboard Sessions Every Social Strategist Needs

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Anyone working in social media marketing knows this industry is constantly changing - from new strategies to new technologies to new platforms. It can be hard stay ahead of the curve, particularly as brands, agencies, and media look to expand and scale their social marketing efforts across the organization. We talked to customers, partners and industry leaders from Altimeter Group, Edelman Digital, MarketingProfs and more to identify the biggest areas of opportunity in social. In this whitepaper, we discuss the top 7 whiteboard sessions that all social media practitioners should be thinking about, including how to:

  • Gain insight about your social customer by diving into behavior and content engagement
  • Operationalize social media with workflows and processes that set your team up for success
  • Deliver better customer experiences with meaningful engagement and interaction
  • Show a return on social media with analytics that align to business objectives

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