How to Converge Media

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The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. With multiple examples from brands such as Patagonia, Victoria's Secret, and The Big Ten Network, How to Converge Media outlines three steps to identify the perfect formula to enhance your media strategy. Learn how to:

  • Cultivate content that inspires engagement, generates actual expressions, and reflects authentic participation.
  • Create social engagement experiences that cross-integrate across platforms, dimensions, and channels.
  • Utilize paid media to promote your social experiences, ensuring traffic and success.

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