The Smart Social Report: Beauty Influencers on Instagram

In our latest Smart Social Report titiled Micro-Influencers: Smaller Followings, Massive Potential, we mined hundreds of thousands of Instagram posts to identify beauty "micro-influencers" on Instagram. Rather than looking at the biggest names in the Instagram beauty influencer world, we looked at those who don't yet have millions of followers, but are on track for massive follower growth in the upcoming year.

In this report, you'll find:

  • Lists of haircare and makeup influencers who are seeing the highest rates of growth
  • A world map of where beauty micro-influencers are located
  • Differences in gender, ethnicity, and life experiences from those who post about beauty trends

Click download to learn more about how micro-influencers are impacting the beauty landscape on social.

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