Whitepaper

The Smart Social Report: Facebook Engagement Benchmarks for Your Industry

/ SmartSocial® Report

In this Smart Social Report, our research team set out to answer a question that every social marketer asks at one point or another: how much engagement should my posts be getting on Facebook?

Our research team analyzed 73 thousand organic Facebook posts published by some of the biggest brands in the world to answer that very question. Our goal in this analysis is to provide engagement benchmarks for brands specific to the CPG, media, hospitality and travel, retail, and financial services industries.

Regardless of how many pages your brand operates or how many fans like your pages, this report will let you know exactly how many likes and comments each of your Facebook posts should be getting—if you are keeping pace with competitors in your industry.

You’ll also find tips on how to boost likes, comments, and time spent watching your videos.

Click to find out how your brand stacks up to the competition.

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