The Smart Social Report: Gender Patterns in Social Media

Social media research and usage by gender

To be successful marketers, it's important to create content that will resonate with your target audience. Understanding the major differences between men and women on social media can make it easier for you to segment your messages based on gender. Our Research & Insights team looked into how men and women respond differently to the same content, how does this change between industries and brands, and how companies can use this data to drive the behavior they're seeking from their target audience.