The Smart Social Report: How to Use Insights from Facebook Reactions to Drive Engagement

/ SmartSocial® Report

In our Smart Social Report series, our research team filters and analyzes social data to bring you key insights that will help you make smarter decisions. In this report, we look at Facebook Reactions adoption data across industries now that adoption has seemingly reached its peak. We examine Facebook Reactions trends and patterns and detail what marketers can expect with Reactions in the year to come. You’ll also find:

  • How Reactions usage varies by industry
  • Which Reactions are used most frequently, and which have increased most in usage over the past two years
  • How to interpret Reactions, and which types of content drive the most Love

Click "Submit" to find out how to leverage Reactions data to inform your brand’s content strategy.


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