Whitepaper

The Smart Social Report: Inside the Mind of a Money-Conscious Millennial

How Millennials View Financial Planning, Credit Monitoring, and Savings

In this Smart Social Report, our research team analyzed Facebook posts from millennials talking about personal finances. We delved into conversations about credit monitoring, retirement savings, and money management apps to surface key trends and motivations among money-conscious 18 to 34 year olds.

What did we find? Despite millennials’ bad rep when it comes to saving, 18 to 34 year olds are actively seeking financial advice on Facebook. In this report, you’ll discover the depth of data available about money-conscious millennials, segmented by the posters’:

  • Hometowns
  • Preferred methods of payment (cash or card)
  • Relationship statuses
  • Facebook page likes
  • Job statuses

… to name a few psychographic traits we analyzed. We’ll show you exactly which of these factors make a millennial more or less likely to seek financial advice online.

Download the report to discover how and why your brand should be digging deeper than traditional demographics to look at the underlying psychographics of your audience.

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