The Smart Social Report: Paid Facebook Engagements for Your Industry
Most marketers today know that in order to keep pace with competitors in any industry, brands can’t rely on organic content alone. Paid content is essential to an effective marketing strategy, but many marketers struggle to understand how to get the most out of the money they spent on social ads.
In this Smart Social Report, our research team set out to determine exactly what drives engagement on Facebook ads. Our research team analyzed 20 thousand paid Facebook posts published by some of the biggest brands in the world from the CPG, media, travel, retail, and financial services industries to determine engagement benchmarks for each.
This report will leave you with three recommendations on how to boost engagement for your brands—regardless of your industry or the size of your audience.