Whitepaper

The Smart Social Report: The State of Social Media Customer Care

challenges of customer service through social media

How to Improve Social Customer Service

The Changing, Challenging World of Social Media Customer Care

In our Social Customer Care report, you’ll learn how to improve your brand’s social media customer service by analyzing your audience’s demographics, targeting responses to your unique social audience, and implementing strategies to manage increasing social volume. 

In the report you’ll also find:

  • Gender and age breakdowns of mentions by industry
  • How demographics can predict customer social interactions 
  • The Social Iceberg revisited: The volume of unanswered brand mentions
  • How to decide which customers to respond to first on social

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