The Smart Social Report: Travel & Hospitality on Instagram

Using Instagram for the travel and hospitality industry

Travel & Hospitality on Instagram

Inspire moments that travelers want to remember

In our Smart Social Report series, our research team filters and analyzes social data to bring you key insights that will help you make smarter marketing decisions. In our report titled #Travel: How Instagram Data can Inform Marketing, we analyzed millions of Instagram photos from vacation experiences across the world to bring marketers specific information about contemporary travelers. You’ll also find:

  • Why it’s important to understand how the posting habits of your customers differs from the posting habits of people patronizing your competitors. 
  • What locals can teach you about marketing to your customers.
  • When vacation nostalgia is most pronounced—and how to capitalize on it.
  • And more!

Download #Travel: How Instagram Data can Inform Marketing to discover data-supported social trends to drive your social success today.

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