The Social Business Textbook

Using Social Media for Business Textbook

Social marketers need a standard curriculum to teach best practices and universally accepted conventions for using social media for business. The “Spredfast Social Business Textbook” is now in print for social media professionals looking to enhance their knowledge of social marketing practices and strategic guidance for future planning. This textbook teaches social focus areas by relating them to core curriculum subjects. Study the 8 keys social subjects by learning key concepts, strategies for success, planning action items and brand examples for practical application. Some of the subjects covered include:

  • History - Brands need to sift through increasing amounts of noise to find the conversations that matter most on social. Learn how to identify and track key audiences, terms, and conversation trends.
  • Math –Social measurement is critical to reporting business results and uncovering insights to inform a more impactful strategy. Learn how to benchmark and measure your social programs.
  • English - Great content is the heart of social media. Learn about three key approaches to content: creation, curation, and conversation, and identify the right content mix for your brand.
  • Chemistry – The integration of paid, owned, and earned media can increase reach and awareness for your brand. Learn how to surface great content for promotion and use paid promotion to raise awareness and drive action.

Download Content