At The Speed of Life
Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life – and this isn’t an easy undertaking. With so much information being created, how do marketers rise above the noise? We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. Here's a quick sneak peek of a few ideas revealed in this study:
- 95% of CMOs said content marketing is important to their business in 2014
- 87% of CMOs say social media is the most engaging digital medium for serving real-time content
- 66% of all CMOs surveyed expect their content marketing efforts to yield a positive ROI in 2014
Download the full study now for more insights on the priorities and challenges of Fortune 500 CMOs and learn how to overcome these challenges to market at the speed of life.